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The process of creation can sometimes seem effortless from the outside – but any organisation that has tried to develop something new from scratch, or even iterate on an existing design, knows the reality is very different.
At a time in the Gulf when the pace of change has seen continual acceleration for more than a decade, organizations from government departments to new start-ups are under intense pressure to deliver new and innovative products, services and solutions, from consumer level services to high-end enterprise applications, to a new internal IT ecosystem.
In part because of this pressure, the human resources needed to accomplish development can be scarce, and organizations can find themselves unsure of where or how to start.
Some regional enterprises can end up turning to major international consultancy services, or hiring “star” international experts – and can find success with these. But in addition to being expensive, international firms or consultants may not be able to help an organization that does not have a clear strategy in place.
Plus, international players are not always best placed to understand the unique regional market of the Gulf and wider Middle East. With our sometimes very different approaches to business challenges, and different consumer motivations, the cultural divide can cause significant challenges.
This is where Zajil Albasra is uniquely placed to help.